What does mealtime typically look like for you?
Are people texting or looking at their phones, or perhaps even in different rooms, instead of engaging with each other? Does mealtime mean gobbling down food while standing, walking, driving a car, or riding a bus rather than sitting down at all? Or is it a relaxed, noisy affair that fills a whole hour or more, emulating the slow food approach that Ms. Hefty and Mr. Ross teach about in the Mediterranean Foods seminar? Are you perhaps having a distant friend or relative join you at the table via Skype or Facetime?
Consider this. For Canada’s 150th anniversary, Loblaws, a major supermarket chain in Canada, has launched a nationwide #eattogether campaign.
The project description reads “When we eat together, good things happen. We share a bit of our lives. We talk, we laugh, and we share the foods we love. We get a little closer. That’s why in 2017, for Canada’s 150th birthday, Loblaws and its President’s Choice brand are on a mission to get Canadians to eat together. To put down their phones, turn off the TV, and sit down to share a meal. Whether it’s poutine, pad thai, paella or perogies. Nothing brings us together like eating together.”
Sure, a grocery store could benefit from increased revenues if people buy their food for such meals from them, but let’s remove the purchasing component for a moment.
What might happen if there were an #eattogetherrva spinoff? What might that look like in your neighborhood? Is it already happening? What scents and tastes fill the room?
Here’s the video promotion for the #eattogether campaign in Canada: