To save or not to save?

30 Jan

evilsavingsposter2In these sobering economic times, NPR reported on an unusual approach that Finland is hoping will help end its recession. There’s a national ad campaign (with ads designed by Bob Helsinki) against saving money and promoting spending money instead. Here’s one poster with the heading that warns (roughly translated) – Saving is not always good.

This runs contrary to an ad campaign sponsored by the American Institute of Certified Public Accountants which is using a spokespig, Benjamin, to encourage Americans to save money. Check out for more information about their campaign. Interesting opposing approaches…

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Posted by on January 30, 2009 in news


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